About Us

Michael Walsh, the firm’s founder, President and Chief Executive Officer, was a four-sport athlete in high school, participated in chorus, musicals and was president of his class. His boys chorus, which involved 120 guys, half the male population in the school, recorded albums, went on an annual tour, sang for the Vice President in the White House and opened the Cherry Blossom Festival in Washington, DC his senior year. In football, his teams never lost a game, won state championships in all of his four years and his high school coach was named National High School Coach of the Year his senior year.

In and after college, Michael was a successful elementary, middle and high school football coach with a combined win-loss record of 31-4. He served as Development Director, responsible for all fundraising, public relations and marketing/recruitment activities for a private, parochial school before starting his own consulting business in 1984. Since that time, Michael has worked with over 400 groups and helped them raise over $500 million.

Several years ago, Michael was asked by his son’s high school football coach to help out with their booster club, which had ACTUALLY LOST $3,000 the year before. He suggested they do things differently, that they cut back in some areas and expand their efforts in others. He promised it would result in raising more funds and attracting more participants and fans – all with a lot less work and worry each year.

In the first year alone, and in just a few weeks, they raised almost $53,000 more than they had the year before. And today, that same program is raising so much money that they literally can’t spend it all. Program participants have increased significantly. So have the number of fans in the stands. But perhaps the most rewarding thing for Michael was to see the program begin winning, which many feel was due in large part to newfound resources the program had and the winning culture that was created through the booster clubs’ efforts.